Apple Inc, as you all know, is a multinational corporation that designs consumer electronics (the iPod, iPhone, Tablet PC's), personal computers, and computer software.
It is a unbelievably strong competitor in its market; one might even say that Apple is 'oblivious', to an extent, to today's economic troubles (let it be noted that as of July 2011, Apple has larger financial reserves than the US government). So, what's Apple's secret? Why does it continue to flourish in a declining economy, where many other multinational companies are facing vast losses? The secret lies within Apple's 'personality'.
Over the years, Apple has developed many products and they all portray a certain style or character. Apple's products, simply put, are creative, appealing, user-friendly and above all, innovative. Unlike its competitor Microsoft, Apple has the ability to not only create its own software, but personal computers as well. Essentially, it has monopolized, in fact even 'created' its own market. Apple experiences a world of freedom the likes of which no other company can even compare to. One electronics company may offer games, another may offer phones, or computers, or software. Apple, however, is a whole 'ecosystem' itself. Apple, by itself, has the ability to: create its own product, market that product and then provide accessories, applications, software and other support.....by God, that's simply ingenious.
Let's compile a short list of all the products Apple has:
- The iPod series
- The iPhone series
- iTunes
- Personal Computers
- Computer Software
- App Store
- Accessories - Earphones, Protective Cases, etc
So, Apple not only retails music devices, phones and computers; but it also provides content and services, interfaces and software, in addition to an army of applications. Well Apple, no wonder Fortune Magazine labels you as the most admired company in the United States - that and the seven billion dollar plus profit share you showed this quarter.
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